About

Som

I'm Som. I design AI products, prototype them in code, and care deeply about craft. 6+ years across enterprise SaaS, AI, and design systems. Most recently at Atlassian, before that leading design at HyperVerge.

Say hi at howdy@som.design

I built this website by hand

I designed and built this portfolio from scratch in Next.js, deployed on Vercel. No templates, no page builders. I used Cursor and Claude Code throughout. This site is as much a demonstration of how I work as the case studies inside it.

How I think about design

I think the best designers today operate across product strategy, design, and code. Not because they have to, but because AI has made it possible to contribute meaningfully across all three without waiting for handoffs.

I care about designing AI outputs, not just AI interfaces. About knowing which design system token is wrong in a build, not just which pixel is off in Figma. I want to work on products where the quality of thinking matters as much as the quality of craft.