Head to desktop for a better experience

Howdy, I'm Som.

I design AI products, prototype them in code, and raise the bar for craft in teams I'm part of.

++++Senior Product Designer atAtlassianAtlassian

Drop a mail to connect or collaborate at howdy@som.design

Som at Atlassian
Atlassian
Atlassian

Designing reasoning primitives for AI summary

AI-generated summary system

Every Atlassian app has Rovo, an AI assistant that can summarize any page. The problem was that the output was a wall of unstructured text. No hierarchy, no context awareness, no usefulness. I designed a generative summary system built on reasoning primitives: a modular reasoning engine, a JSON output schema, and persona-aware logic that adapts what surfaces based on who's reading.

The summary evolved through three versions: unstructured (raw AI output), structured (scannable with a health badge, headline, and key signals), and actionable (interactive next best plays with confidence tags). The system shipped across three enterprise GTM intelligence products with 2,100+ monthly users and 1,255 sellers reading the summary daily.

Structured summary with sections and key signals
Actionable summary with next best plays
Atlassian
Atlassian

Designing an AI-powered enterprise sales dashboard

Sales dashboard

SalesEdge is Atlassian's internal sales intelligence platform. When I joined as Design DRI, there was no single surface where a seller could answer ‘where do I stand this quarter.’ I found this gap during a UX audit, pitched it to the Principal PM, and designed a pipeline dashboard that became the most-used page in the product with 2,440+ daily active users.

After shipping the first version, I kept pushing the dashboard further. I layered AI progressively deeper into the same surface: from intelligent assistance with next best plays, to agentic workflows where sellers delegate complex tasks to a Rovo Agent, to generative UI where sellers create custom charts through natural language. I also stayed in the codebase during QA, merging PRs to fix design system issues myself.

AI summary with next best actions

I'm a product designer and design engineer with 6+ years of experience across enterprise SaaS, AI product surfaces, and design systems.

Drop a mail to connect or collaborate at howdy@som.design

Som

Howdy, I'm Som.

I design AI products, prototype them in code, and raise the bar for craft in teams I'm part of.

++++Senior Product Designer atAtlassianAtlassian
++++
Key Moments
20252026
Merged a PR
Design milestone
Prototype sprint
9× Prototypes built
3× PRs merged
2× Workshops & talks
9× Design milestones
Atlassian

Atlassian

Senior Product Designer

[AI + Design Engineering]

++++

Shipping an AI-powered sales dashboard, and contributing to code as a designer

Enterprise UXData Visualization
CursorRovo Dev CLI
++++

From high slop to an AI generative summary system that sellers actually read

AI designdesign engineering
CursorRovo Dev CLI
HyperVerge

HyperVerge

Lead Product Designer

[AI SaaS + Design Systems Lead]

++++

An AI Legal Assistant that reduces contract review time by 60%, integrated with Microsoft Word

AI Design3rd Party Integration
++++

A canvas-based workflow automation builder for complex multi-team enterprise flows

Workflow BuilderAutomationEnterprise UX
++++

A lightweight design system built to power AI-native SaaS at HyperVerge

Design SystemMulti-product

The story so far...

I'm a product designer and design engineer with 6+ years of experience across enterprise SaaS, AI product surfaces, and design systems.

Most recently at Atlassian, I designed AI-native GTM intelligence apps, built functional prototypes in Claude Code, Cursor, and Rovo Dev, and merged my own PRs.
I also co-facilitated the global AI × Design Community of Practice, running workshops on reasoning-first UX, prompt architecture, and creative prototyping.

Drop a mail to connect or collaborate at howdy@som.design

Atlassian teamAtlassian team